Q1 202656% of Google searches now end in zero clicks. AI tools tripled their share YoY. The shift is accelerating.Read the latest →
Source selection

How Gemini chooses sources

Gemini tends to reward pages that are grounded, structured, and easy to verify, which makes entity clarity and factual formatting matter a lot.

What tends to help most

Pages that are grounded, factual, and easy to verify
Clear definitions, structured comparisons, and answer-first formatting
Entity consistency across the site and external mentions
Pages that reduce ambiguity and support confident summarization
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