What is generative engine optimization?
Generative engine optimization, or GEO, is the discipline of improving how AI engines retrieve, understand, cite, and recommend your brand in answer interfaces.
Plain-English definition
GEO is not just about publishing more content. It is about making the right pages understandable, trustworthy, and citable enough that AI systems use them when generating answers and recommendations.
What is generative engine optimization?
Generative engine optimization, or GEO, is the process of improving how AI systems retrieve, cite, and recommend a brand or page inside answer interfaces like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Is GEO the same as SEO?
No. SEO mainly optimizes for rankings and clicks in traditional search results. GEO focuses more on recommendation inclusion, citation quality, entity clarity, and trust-ready page structure in AI answer systems.
What pages usually help GEO most?
Clear service pages, methodology pages, glossary pages, comparison pages, and well-structured editorial assets often help most because they make the brand easier to interpret and cite.