Source selection
How ChatGPT chooses sources
ChatGPT tends to favor pages that are easier to interpret, safer to trust, and more useful to cite in a direct answer.
The practical selection logic
No one outside the model providers has a full formula, but the practical pattern is clear: pages that answer the query directly, establish clear entity meaning, and support trust with surrounding assets are easier for ChatGPT to use.
Direct answer quality and clear structure
Entity clarity about what the brand does and who it serves
Supporting trust assets like methodology, glossary, and comparison pages
Pages that reduce hallucination risk by being specific and useful